Category — search engine marketing
In August 2013 I took over the SEO and Social Media Marketing for a letting agency which specialised in student accommodation in Liverpool – Liverpool Student Lets. They were somewhat unhappy with the company that had been providing their SEO.
The first thing to do was to perform a full audit of the on-site and off-site optimisation. What I found was not an entirely pretty picture. The website was visually engaging and very professional, although with a few tweaks needed to optimise it for Google, such as adding H1 and H2 tags.
November 28, 2013