Category — seo
SEO Copywriting – Why Content is King (and what you can do about it)
A long time ago in a galaxy far, far away…
Devious Webmasters, would-be marketers and sloppy content writers are blighting the World Wide Web with spammy content, underhand tactics and dubious links…
There was a time when the world of website content was a wild frontier, plagued with mean tricks that would get your site up the rankings quickly and easily, and while it might seem that online copy is leading a clean-cut existence nowadays, the dreaded Black Hatters and lazy content writers (think Darth Vader and Boba Fett) are still at it. So just how do you stay clear of the penalties handed out by the likes of algorithm update, Google Panda, and keep your site ranking well?
November 28, 2013 No Comments
When you’re responsible for digital marketing for a large company, it can be hard to try out new ideas, which is why you should have a personal blog site to use as a tester.
That way, you can use it to experiment without needing to get things signed-off by senior managers or provide definite ROI, and without waiting for internal IT or external agencies to implement your suggestions.
Having your own personal blog site gives you the change to be at the cutting edge of digital marketing, even if it’s harder to get there in your day job.
November 28, 2013 1 Comment
SEO & Social Media Marketing Essentials
Wednesday 24th July – Book Now
Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don’t manage your social media presence chances are your customers will manage it for you and not always in a most favourable way.
June 26, 2013 No Comments
Have you ever wondered why certain online digital marketing campaigns go viral? As part of our MSc Marketing course at Salford Business School we created a video and tested how Jonathan Berger’s STEPS concept works in real life projects.
We were introduced to Jonathan Berger’s idea of STEPS during our Search and Social Media Marketing module guest speaker’s Denise Brooks presentation. Berger suggested that going viral is not just luck, its science based on psychology of talk.
Jonathan Berger’s STEPS concept
The key 6 STEPS in creating a viral video using Jonathan Berger’s idea of STEPS are:
May 7, 2013 No Comments
I’ve seen the practise of SEO described as both an art and as a science, and indeed one of my primary considerations when enrolling on the SSMM course at the University of Salford was to ensure I received an authoritative, impartial, and academically applied grounding in the subject rather than a purely commercial one.
Tackling a new art or science project can seem very daunting though, and as the weeks rolled by and multiple layers of influence in the online marketing sphere were revealed, it dawned on me how search engine marketing has many parallels with the world of sport – the concepts of which I can understand much more easily. My sport is football (soccer, if you must), but I think the principles can be extended to virtually any sport you follow – let me know if I’m wrong!
April 11, 2013 No Comments
Hit by Google Panda? Problems with SEO? Poor ranking web site?
These were some of the issues my company Dayinsure had. Dayinsure usually ranked well for most search terms but in particular Temporary Car Insurance and Short Term Car Insurance, were always listed in the top 3 of SERPs.
Thanks Google Panda!! At the end of February 2012, our visitor numbers suddenly dropped by around 60%. Some of our more long tail keywords hadn’t changed but our main search terms had plummeted down the rankings. Our current SEO company, although helping with good rankings for our long tail keywords, couldn’t seem to repair our Google Panda hit!
December 18, 2012 No Comments
Journey Into The Unknown Or Silent Assassin?
When signing up for the Search and Social Media Marketing Course at the Manchester Salford Business School, I had precious little knowledge of how SEO worked – this, despite working as a freelance journalist and therefore attuned to promoting ‘brand awareness’ over the last four years for an industry-leading motorsport website. Journalists and writers tend to chase the next story and are much less concerned with keywords and search rank – rather leaving it to the organisations they are loosely connected with, or represent, to get on with task of improving results within SERPs.
March 29, 2012 1 Comment
The SEO companies that wear striped tops and balaclavas!
Working as a Graphic / Web Designer for the past 4 years, has been a very interesting ride. I have learned a lot to do with online marketing and I thought, to develop my skills further I would need to delve into the world of SEO, and become a jack of all trades.
The company that I currently work for, own a number of websites that SEO companies have torn to pieces, tried to glue back together with the wrong glue and left us with a shambling mess!
March 13, 2012 3 Comments
In December 2011 Mary Portas published her report into the on-going decline of the British High Street. In her report she clearly identifies the upward trend in eCommerce as one of the main reasons why sales and footfall on the nation’s high streets are in free-fall. Mary makes 28 recommendations all of which are valid but I am left wondering why she doesn’t encourage the small trader to believe that they have as much right to profit from the opportunities of eCommerce, Social Media and Search Engine Marketing as the big boy multiples with their enormous digital marketing budgets?
February 27, 2012 6 Comments
Manchester Search Engine Optimisation (SEO) and Social Media Marketing training provides the key knowledge and skills people need to work in the growing SEO and Social Media marketing industry – says Anthony Mcloughlin.
This course is offered by Salford Business School in partnership with leading digital marketing organisations such as Latitude, Carat, PushON, MoneySupermarket, Pleer, Fast Web Media, MEC: Manchester and Brilliant Media and the internationally-recognised Search Engine Marketing Professionals Organisation (SEMPO).
From 26th January 2012, this course will be offered right at the heart of the region’s digital and media economy at the University of Salford’s new state-of-the-art facility at MediaCityUK:
January 15, 2012 4 Comments